{"title":"YMC","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eYMC (You Must Create) celebrates over 20 years of innovating and developing the unique YMC signature look. YMC take their title from industrialist pioneer Raymond Lowry, “You must create your own design style”. The brand was born here in London in 1995 by Fraser Moss and Jimmy Collins to create functional, modern apparel which shuns trends in favour of understated, wearable style. \u003c\/span\u003eDesigner Fraser Moss’s inspiration comes from his interest in subversive music and arts, vintage militaria and workwear. It's this directional approach to menswear that resonates with the YMC clan and has helped the brand develop under the radar into a pioneer for British menswear.\u003cbr\u003e\u003cbr\u003eYMC's Spring\/Summer 2023 collection is inspired by the laidback ’60s hippie movement, celebrating the nature-loving mentality hosted during the period while shining a light on handmade craftsmanship and sustainable practices. Natural earth tones dominate the collection alongside patterns taken from inspired by natural formations.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"ymc-rat-pack-cardigan-organic-black","title":"YMC Rat Pack Cardigan (Organic) - Black","description":"YMC Rat Pack Cardigan (Organic) - Black","brand":"YMC","offers":[{"title":"Black \/ S","offer_id":40214104113207,"sku":"P8AZA-01-S","price":156.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ M","offer_id":40214104145975,"sku":"P8AZA-01-M","price":156.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ L","offer_id":40214104178743,"sku":"P8AZA-01-L","price":156.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL","offer_id":40214104211511,"sku":"P8AZA-01-XL","price":156.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0538\/4901\/files\/P8AZA-01.jpg?v=1692364529"},{"product_id":"ymc-rat-pack-cardigan-organic-navy-blue","title":"YMC Rat Pack Cardigan (Organic) - Navy Blue","description":"YMC Rat Pack Cardigan (Organic) - Navy Blue","brand":"YMC","offers":[{"title":"Blue \/ S","offer_id":40214104375351,"sku":"P8AZA-40-S","price":156.0,"currency_code":"GBP","in_stock":false},{"title":"Blue \/ M","offer_id":40214104408119,"sku":"P8AZA-40-M","price":156.0,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ L","offer_id":40214104440887,"sku":"P8AZA-40-L","price":156.0,"currency_code":"GBP","in_stock":false},{"title":"Blue \/ XL","offer_id":40214104473655,"sku":"P8AZA-40-XL","price":156.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0538\/4901\/files\/P8AZA-40.jpg?v=1692364462"},{"product_id":"ymc-alva-skate-trousers-organic-olive-green","title":"YMC Earth Alva Skate Trousers (Organic) - Olive Green","description":"\u003cp data-mce-fragment=\"1\"\u003eThe \u003cstrong data-mce-fragment=\"1\"\u003e\u003ca title=\"YMC\" href=\"https:\/\/www.article-london.mom\/collections\/ymc\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.article-london.mom\/collections\/ymc\" target=\"_blank\"\u003eYMC\u003c\/a\u003e\u003c\/strong\u003e Alva Skate Trousers are a timeless classic crafted from 100% organic cotton.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFeaturing a drawstring waistband for a tailored fit, front and back pockets, and double-stitched seams.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eArticle Fit \u0026amp; Features —\u003c\/strong\u003e\u003c\/p\u003e\nMaterial: 97% Organic Cotton \/ 3% Elastane\u003cbr\u003eFit: Relaxed \/ Cropped\u003cbr\u003eGarment dyed organic cotton\u003cbr\u003eTwin needle topstitch seams\u003cbr\u003eAdjustable elasticated waistband\u003cbr\u003eSide and back pockets\u003cbr\u003eOrigin: Made in Portugal\u003cbr\u003eProduct SKU: P4AZE-30\u003cbr\u003e","brand":"YMC","offers":[{"title":"Green \/ XS","offer_id":40214105260087,"sku":"P4AZE-30-XS","price":143.0,"currency_code":"GBP","in_stock":false},{"title":"Green \/ S","offer_id":40214105292855,"sku":"P4AZE-30-S","price":143.0,"currency_code":"GBP","in_stock":false},{"title":"Green \/ M","offer_id":40214105325623,"sku":"P4AZE-30-M","price":143.0,"currency_code":"GBP","in_stock":false},{"title":"Green \/ L","offer_id":40214105358391,"sku":"P4AZE-30-L","price":143.0,"currency_code":"GBP","in_stock":false},{"title":"Green \/ XL","offer_id":40214105391159,"sku":"P4AZE-30-XL","price":143.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0538\/4901\/files\/P4AZE-30.jpg?v=1691769672"},{"product_id":"ymc-tearaway-jeans-organic-ecru","title":"YMC Earth Tearaway Jeans (Organic) - Ecru","description":"\u003cp data-mce-fragment=\"1\"\u003eThese \u003cstrong data-mce-fragment=\"1\"\u003e\u003ca data-mce-fragment=\"1\" title=\"YMC\" href=\"https:\/\/www.article-london.mom\/collections\/ymc\" data-mce-href=\"https:\/\/www.article-london.mom\/collections\/ymc\" target=\"_blank\"\u003eYMC\u003c\/a\u003e\u003c\/strong\u003e Tearaway Jeans are crafted from 13oz organic cotton selvedge denim, providing you with durable and comfortable wear.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThey feature a signature five-pocket style with a slight taper through the knee, brace buttonholes, and logo button fly.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eCrafted in Portugal, these jeans are perfect for any occasion.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eArticle Fit \u0026amp; Features —\u003c\/strong\u003e\u003c\/p\u003e\nMaterial: 99.5% Organic Cotton \/ 0.5% Polyester\u003cbr\u003eFit: Straight \/ Slight taper\u003cbr\u003eBrace buttonholes\u003cbr\u003eLogo button fly\u003cbr\u003eOrigin: Made in Portugal\u003cbr\u003eProduct SKU: P4AZB-10\u003cbr\u003e","brand":"YMC","offers":[{"title":"Ecru \/ W.28","offer_id":40214105489463,"sku":"P4AZB-10-28","price":132.0,"currency_code":"GBP","in_stock":false},{"title":"Ecru \/ W.30","offer_id":40214105522231,"sku":"P4AZB-10-30","price":132.0,"currency_code":"GBP","in_stock":false},{"title":"Ecru \/ W.32","offer_id":40214105554999,"sku":"P4AZB-10-32","price":132.0,"currency_code":"GBP","in_stock":false},{"title":"Ecru \/ W.34","offer_id":40214105587767,"sku":"P4AZB-10-34","price":132.0,"currency_code":"GBP","in_stock":false},{"title":"Ecru \/ W.36","offer_id":40214105620535,"sku":"P4AZB-10-36","price":132.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0538\/4901\/files\/P4AZB-10.jpg?v=1691769213"},{"product_id":"ymc-schrank-sweatshirt-organic-ecru-marl","title":"YMC Earth Schrank Sweatshirt (Organic) - Ecru Marl","description":"\u003cp data-mce-fragment=\"1\"\u003eStay comfortable in style with the \u003cstrong data-mce-fragment=\"1\"\u003e\u003ca title=\"YMC\" href=\"https:\/\/www.article-london.mom\/collections\/ymc\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.article-london.mom\/collections\/ymc\" target=\"_blank\"\u003eYMC\u003c\/a\u003e\u003c\/strong\u003e Schrank Sweatshirt in Ecru Marl.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eCrafted from an undyed, organic loopback cotton for a vintage finish, this relaxed-fit sweatshirt features raglan sleeves, a bound style crew neck, and rib knit trims for added comfort.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eArticle Fit \u0026amp; Features —\u003c\/strong\u003e\u003c\/p\u003e\nMaterial: 100% Organic Cotton\u003cbr\u003eFit: Relaxed\u003cbr\u003eUndyed organic cotton\u003cbr\u003eRaglan sleeves\u003cbr\u003eBound style crew neck\u003cbr\u003eRib knit trims\u003cbr\u003eOrigin: Made in Portugal\u003cbr\u003eProduct SKU: P7AZE-10\u003cbr\u003e","brand":"YMC","offers":[{"title":"Ecru \/ S","offer_id":40214105718839,"sku":"P7AZE-10-S","price":92.0,"currency_code":"GBP","in_stock":true},{"title":"Ecru \/ M","offer_id":40214105751607,"sku":"P7AZE-10-M","price":92.0,"currency_code":"GBP","in_stock":true},{"title":"Ecru \/ L","offer_id":40214105784375,"sku":"P7AZE-10-L","price":92.0,"currency_code":"GBP","in_stock":true},{"title":"Ecru \/ XL","offer_id":40214105817143,"sku":"P7AZE-10-XL","price":92.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0538\/4901\/files\/P7AZE-10-2.jpg?v=1691768721"},{"product_id":"ymc-television-t-shirt-organic-black","title":"YMC Earth Television T-Shirt (Organic) - Black","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe \u003cstrong data-mce-fragment=\"1\"\u003e\u003ca href=\"https:\/\/www.article-london.mom\/collections\/ymc\" title=\"YMC\" target=\"_blank\" data-mce-href=\"https:\/\/www.article-london.mom\/collections\/ymc\" data-mce-fragment=\"1\"\u003eYMC\u003c\/a\u003e\u003c\/strong\u003e Earth Television T-Shirt is a relaxed fitting t-shirt that is crafted from organic Portuguese slub cotton for a soft and comfortable feel.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFeaturing raglan sleeves and a ribbed neckband, this tee is cut with a slim body and finished with a single turned cuff and hem.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eArticle Fit \u0026amp; Features —\u003c\/strong\u003e\u003c\/p\u003e\n\u003cspan\u003eMaterial: 100% Organic Cotton\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eFit: Relaxed\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eOrganic slub cotton\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eRaglan sleeves\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eRibbed neckband\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eSingle turned cuff and hem\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eOrganic: Made in Portugal\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eProduct SKU: P6AZH-01\u003c\/span\u003e","brand":"YMC","offers":[{"title":"Black \/ S","offer_id":40214105915447,"sku":"P6AZH-01-S","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ M","offer_id":40214105948215,"sku":"P6AZH-01-M","price":35.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ L","offer_id":40214105980983,"sku":"P6AZH-01-L","price":35.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ XL","offer_id":40214106013751,"sku":"P6AZH-01-XL","price":35.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0538\/4901\/files\/P6AZH-01-2.jpg?v=1691768311"},{"product_id":"ymc-polo-t-shirt-organic-navy-blue","title":"YMC Earth Polo T-Shirt (Organic) - Navy Blue","description":"\u003cp data-mce-fragment=\"1\"\u003eThis \u003cstrong data-mce-fragment=\"1\"\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/www.article-london.mom\/collections\/ymc\" title=\"YMC\" target=\"_blank\" data-mce-href=\"https:\/\/www.article-london.mom\/collections\/ymc\"\u003eYMC\u003c\/a\u003e\u003c\/strong\u003e Polo T-Shirt is the perfect blend of classic style and sustainability.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eCut from pure organic cotton pique, the relaxed-fit shirt features a button-up collar, dropped sleeves, a patch pocket at the chest, and Corozo buttons.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe YMC Earth collection is constructed with natural and recycled materials.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eArticle Fit \u0026amp; Features —\u003c\/strong\u003e\u003c\/p\u003e\n\u003cstrong\u003e\u003c\/strong\u003eMaterial: 100% Organic CottonFit: Relaxed.\u003cbr\u003eOrganic pique cotton\u003cbr\u003eDropped sleeves\u003cbr\u003ePatch pocket at chest\u003cbr\u003eCorozo buttons\u003cbr\u003eOrigin: Made in Portugal\u003cbr\u003eProduct SKU: P6AZJ-40\u003cbr\u003e","brand":"YMC","offers":[{"title":"Blue \/ S","offer_id":40214106341431,"sku":"P6AZJ-40-S","price":76.0,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ M","offer_id":40214106374199,"sku":"P6AZJ-40-M","price":76.0,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ L","offer_id":40214106406967,"sku":"P6AZJ-40-L","price":76.0,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ XL","offer_id":40214106439735,"sku":"P6AZJ-40-XL","price":76.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0538\/4901\/files\/P6AZJ-40-2.jpg?v=1691767400"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0538\/4901\/collections\/col_ymc_ss20.jpg?v=1678178621","url":"https:\/\/www.article-london.mom\/collections\/ymc.oembed","provider":"Article.","version":"1.0","type":"link"}